by Eric,
on 12/07/2006.
The Coopting of "Cool" Continues
An excerpt from Chris Harris' article:
"To longtime fans and supporters of Minor Threat and Dischord, this must seem like just another familiar example of mainstream corporations attempting to assimilate underground culture to turn a buck," reads MacKaye's statement. "However, it is more disheartening to us to think that Nike may be successful in using this imagery to fool kids, just beginning to become familiar with skate culture, underground music and D.I.Y. ideals, into thinking that the general ethos of this label, and Minor Threat in particular, can somehow be linked to Nike's mission."
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