TackleAction!

Problem 1. I'm familiar with photoshop, acrobat, illustrator, indesign, fireworks, dreamweaver, and flash... but i have no idea what the 80 other applications are and the two letters dont help much.

and it does sort of reveal their product line as a complicated mess. I understand that the orangeish applications are kinda liek each other... so why do you have to have 5 of them?

As a non-design friend, I must say that that graphic makes about zero sense to me. I mean I understand the different programs and such, but why is it put into a color wheel?

Well... by my count they have 43 different products... and they're trying to create one cohesive brand for those 43 products.

So they're representing each product with a little square, a color, and a couple letters or icon.

Products which handle similar things like Illustrator (Ai) and Firewords (Fw)--which both deal with vector art--have a similar hue.

Personally i think its a worthy concept for a ridiculous mess of a product line. But they should be investing twice as much time and effort turning AI and FW into one product.

It's especially clever in that flash (red) is a lot like illustrator (orange) but not quite the same thing... and pretty much nothing like photoshop (which is on the other side of the table... in blue).

But is it useful or relevant to customers? i donno.

ugh. I don't like this at all. I understand the color coding concept for similiar and/or different apps, but man... this looks as random as a dart board. Not enough info here.

I think they should condense similar apps and created a tiered or grouped organization like the CS series. Squeezing 3 or more related apps into one package would give you 10-15 products instead of 43.